Gerald Allen, Head of Marketing explains: “Connect is a dynamic digital platform that continues to evolve to ensure we consistently add value to our customers’ businesses. The latest developments further enhance an already impressive suite of services purposely designed to benefit both fabricators and installers.”
Among the recent developments are new sales and marketing features, including sample bags and signage services, alongside consumer-targeted direct mail campaigns and a newly introduced branding download section. Gerald says: “The marketing section within Connect is comprehensive, encompassing a plethora of downloadable resources tailored for fabricators and installers operating across all market sectors. These additional point of sale materials and consumer-targeted campaigns, will help to drive new business opportunities for our customers.”
Connect affiliate partnerships have also expanded with the introduction of a new training provider, GQA Qualifications. Gerald said: “We are delighted to be working with GQA Qualifications, who can help our customers to upskill their teams, boosting staff engagement and retention.”
He continued: “Perhaps the most exciting development is around a customer relationship management (CRM) and lead management system for our customers. It will provide a window industry-specific tool that reflects the unique needs of our sector and helps customers upscale their sales and marketing activity.”
