To protect the premium quality levels which are a cornerstone of its offer, Endurance Doors is refusing to adopt an increasingly popular industry model of allowing its doors to be produced by third-party fabricators.
Scott Foster, Marketing Director at the Endurance Group, comments: “On face value, one composite door can seem fairly similar to another, which is why we’ve sought to set our products apart through aspects such as their raw material selection, technical innovation, production methods and performance.
“To safeguard this positioning and the unrivalled consumer perception it has created, we are understandably protective about how our doors are made.
“Unlike many composite door manufacturers, we don’t sell slabs to fabricators for them to then produce doors which are sold under our name.
“The reason for this is that it can lead to too many variances and result in a degradation in quality, in turn damaging customer satisfaction and our brand. “We ultimately want installers and homeowners alike to know that if a product carries the Endurance Door’s logo, then it has been manufactured to one harmonised and incredibly high standard, enabling it offer certain assurances as a result.”
This uncompromising commitment to excellence gives Endurance such confidence in the quality of its products that it backs them with an industry-leading 10-year guarantee.
It has also continued to be a core message in Endurance’s consumer-focused marketing activity.
Endurance positions its doors not as a functional necessity, but as an investment aimed at the mid to higher end of the market and catering to the needs of the most discerning homeowner.
