Leading UK specialist in home improvement products Eurocell has opened its newly relocated Stoke branch, which features Eurocell’s modern branch format, a new dedicated Windows & Doors showroom and a wide range of trade essentials in stock for immediate pickup.
Located at Unit 14, Etruria Trading Estate, Etruria Way, Newcastle-under-Lyme, ST4 6JQ, the branch benefits from a highly prominent location with connections to the A53 and A500, making it significantly more accessible for tradespeople working across central Stoke.
The new branch layout has been designed to offer installers and their customers a more engaging and visual experience. Dedicated displays showcase different styles, colours and configurations, allowing customers to choose in person rather than relying on online imagery or catalogues.
Luke Cleveland, area sales manager for Stoke said:
“We’re really pleased to move to a better location for our customers and to be introducing our streamlined branch format to the area, which helps busy tradespeople order and collect goods much more quickly. The new site also gives us a much-improved space to showcase our Windows & Doors range, making it easier for trade professionals to find the right solution for their projects.
“We understand how important it is for installers to physically see and get a feel for products before specifying them, and our new showroom delivers that opportunity. We’re looking forward to welcoming both new and existing customers through the door and continuing to support Stoke’s trade community.”
The Stoke branch stocks a comprehensive range of Eurocell products, including PVC-U and aluminium windows and doors, composite doors, roofline products and outdoor solutions such as fencing and decking.
This relocation aligns with Eurocell’s five-year nationwide branch investment strategy. Set out in 2024, the strategy places a renewed focus on trade professionals by developing modern, customer-focused trade locations to enhance accessibility and service for its 80,000+ UK trade account holders.
To help installers beat the morning rush, the branch is open Monday to Friday from 7am until 4:30pm, and Saturday from 8am until 12 noon, providing convenient access to products and expert support throughout the week. Exclusive opening offers are currently available in-branch.
