Leeds-based integrated marketing agency, ilk, is helping building products manufacturer GAP and premium door brand Rockdoor accelerate their UK expansion and new product launches with a comprehensive PR strategy.
A titan in low-maintenance PVC-U building products, GAP operates a highly successful nationwide depot network, while sister brand Rockdoor is widely recognised as the UK’s "Original Composite Door" manufacturer, established in 1997. The dual-brand brief awarded to ilk will look to drive GAP's share of voice with a focus on highlighting its growing footprint in the south while launching a refreshed consumer range for Rockdoor.
Rockdoor is set to debut an expanded range this autumn, starting with the new Byron design recently launched. Simultaneously, GAP is continuing to expand its physical footprint with depots in Chelmsford and Gloucester, whilst undergoing an extensive refurbishment project for its 100+ depots nationwide.
The bulk of the strategy from ilk will involve raising brand awareness through strategic media placements across key construction, trade and consumer interior press, alongside localised campaign activation to support GAP's southern depot openings. 2027 will also see Rockdoor achieve its 30th anniversary, so there will be plenty of exciting things to come for the brand and its network of national installers.
Richard Lee, Commercial Director at GAP and Rockdoor, commented: “We are delighted to be working with ilk to support this pivotal chapter for both brands. From expanding GAP’s awareness in the south and supporting depot openings, to gearing up Rockdoor for its 30th anniversary.”
Nev Ridley, Managing Director at ilk Agency, added: “It’s obvious that the home improvement and construction sectors are demanding higher standards of reliability and accountability. That’s why we are very excited to play our part in supporting GAP’s expansion plans and positioning Rockdoor as the premier choice for both trade installers and design-conscious homeowners.”
GAP’s low-maintenance building products and Rockdoor’s composite collections are available direct-to-trade, with nationwide distribution across an extensive 110+ UK depot network.
