Leading home improvement companies from across the United Kingdom met in Manchester to attend CO Manufacturing’s latest Sales & Marketing Conference.
Held this year in the iconic Emirates Old Trafford Cricket Ground, owners, directors and senior leaders from across the CO Retail Network were given the opportunity to learn about the fabricator’s plans for the upcoming twelve months.
Attendees also heard from the manufacturer’s marketing team, its partner digital agency and other keynote speakers who led panel discussions and presentations on the latest trends and topics impacting both sales and marketing within the fenestration sector.
The day-long conference covered a variety of topics, with sessions spanning lead generation and AI-driven search marketing through to sales training structures, recruitment and data-led campaign planning.
Those in attendance were also given an early look at upcoming product launches, including the new Forté Marcella door range and Envisage Flush French Doors.
Reflecting on the event, Greg Kane, CEO of CO Manufacturing, said:
“The purpose of the conference is simple: It’s to help our retail partners continue to perform well above market expectations. Whether its through sector-leading marketing campaigns, new sales processes, product development or shared learning, our focus is always on creating additional value for our retailers.
“What makes the CO Retail Network different is the openness and collaboration between members. Their willingness to share ideas, discuss challenges and collectively improve is something that genuinely sets the group apart.”
As well as focussing on new initiatives, the conference also highlighted the success of CO Manufacturing’s wider marketing strategy. With lead generation numbers up 14% year-on-year, businesses within the CO Retail Network are reaping the rewards of having access to this specialised and highly tailored marketing support.
Paul Reid of Ecofit Windows & Doors commented:
“Events like this are hugely valuable because they’re built around real-world insight rather than theory. You’re not just hearing from CO Manufacturing, you’re learning from other successful retailers across the Network, sharing ideas and taking away practical strategies that can immediately make a difference.”
By combining future planning with hands-on commercial support, CO Manufacturing’s Sales & Marketing Conference once again reinforced the company’s position as a strategic growth partner to independent retailers across the UK.
“It’s certainly an exciting time to be part of the CO Retail Network,” Greg added.
“With both sales and leads up, we’re continuing to buck the wider market trend. It certainly isn’t easy out there. But we’re proving that with the right product, backed up by the right support, businesses can thrive.”
