For installers, managing several product ranges, orders, deliveries and suppliers can take time away from the core job of serving customers and completing installations.
Working with one fabricator for a wider range of product requirements can help simplify that process, bringing ordering, deliveries, product choice and technical support together through a single supplier.
For Glazerite, its scale and product portfolio allow customers to source a broad selection of windows and doors through one fabricator, supported by manufacturing sites across the UK.
Rob Brearley, Group Managing Director at Glazerite, says this approach gives installers the opportunity to focus their resources on installation and developing their businesses.
"Leave the fabricating to us. We can give you the volume, the selection, the colour choices and the delivery, and you can build your business around installation," he explains.
Bringing product requirements together
A broad product portfolio is central to the single-supplier approach.
Glazerite's manufacturing capability gives installers access to a wide selection of products, specifications and colour options, allowing them to meet different customer requirements through one fabricator.
For installers, bringing those requirements together can create a simpler purchasing process and give them greater scope when discussing options with homeowners and commercial customers.
Rob says Glazerite has seen this approach work successfully for customers sourcing their product requirements from the Group.
"We've got a history of case studies at Glazerite, and more we're building this year, where an installer buying all of its product requirements from one place has benefited their business.
"It makes the process slicker. They can concentrate on what they're good at, which is the installation side, and have the reassurance that they've got a great portfolio of products coming in."
Making ordering and delivery simpler
The benefits also extend into ordering and logistics.
Bringing a greater proportion of an installer's requirements together can make it easier to coordinate products for upcoming projects.
Orders can be placed together, and products can arrive on the same vehicle, helping installers plan workloads and organise deliveries around their fitting schedules.
Glazerite's manufacturing scale and UK-wide operations support this approach, with products available across its manufacturing network and supplied within established lead times.
Rob explains: "Customers can place their orders together and have those products turn up at the same time.
"We can offer that at scale and within a short lead time from our plants, which helps customers manage their own workload."
Giving installers greater choice
Product choice can also help installers develop the opportunities available to their own businesses.
Having access to a broader portfolio gives sales teams more options to present to customers and can help installers respond to a wider range of project requirements.
That can include different window and door styles, colours and specifications, backed by the relevant accreditations, Kitemarks and service support.
For Rob, this breadth gives installers an opportunity to develop the proposition they take to market.
"They've got a great portfolio of products coming in and they can step up in the market by offering more to their customers," he says.
Supporting the whole customer relationship
The value of a fabricator relationship also extends throughout the customer journey.
Glazerite supports its product offering with the accreditations, insurance requirements and service support that installers need when supplying products to their own customers.
Bringing these elements together creates a more joined-up relationship between fabricator and installer, with product supply, logistics and support working alongside each other.
For installers, it can also create more time to concentrate on the areas where they add the greatest value, from generating enquiries and advising homeowners through to fitting and aftercare.
Rob concludes: "We can offer the product range, volume, colour choices, delivery, accreditations, Kitemarks and service support.
"There are so many benefits for installers in bringing those requirements together. It gives them the support to concentrate on installation and develop their business."
