Endurance® Doors is enhancing its commitment to installer support with the introduction of a new initiative designed to help its installer partners strengthen their online presence and generate more business.
Recognising the growing importance of digital visibility and online lead generation, Endurance® Doors is connecting its installer network with ICAAL, its web development partner, providing access to website design services tailored to the sector.
Commenting on the initiative, Russell Hensman, Brand Engagement Manager at Endurance Group, said: “Supporting our customers goes far beyond the products we supply. A strong digital presence is now essential for growth, but we know that many of our customers simply don’t have the time or the expertise to commission and develop a website that delivers real results – they’re experts in doors, not the digital world.
“This initiative is about making class-leading web design and lead generation more accessible, while simplifying the process to save our customers’ valuable time. It also represents strong value, as we’ve already developed proven functionality with ICAAL for the Endurance® Doors website, which can now be adapted and utilised for our customers’ own sites.”
The service is structured as a guided process, with ICAAL supporting Endurance® Doors customers at each stage. Websites incorporate the Endurance® Doors product range alongside the installer’s broader offering, with features including a branded door designer, high-resolution glazing videos and interactive 3D hardware imagery.
The initiative is billed directly between the installer and ICAAL, allowing businesses to retain control over their investment while benefiting from access to established tools and functionality.
Joe Wheatley of Wheatley Windows, an early adopter of the service, said: “We had been wanting to update our website but never seemed to have the time to properly commit to the project. So, when we heard about this service from Endurance® Doors – where much of the groundwork had already been done – it was a no brainer. Working with ICAAL was straightforward and efficient, and we’re already seeing a strong flow of enquiries.”
The initiative forms part of Endurance® Doors’ wider strategy to support its installer network in building stronger, more visible businesses.
