Endurance® Doors has reinforced its commitment to helping Installer Partners win more business with the launch of a dedicated Content Creation Service, led by newly appointed Content Photographer & Videographer, Jordan Buffey.
The new service is available exclusively to Endurance® Installer Partners and represents a fresh approach to manufacturer support - going beyond the provision of shared marketing assets that is typical of the sector to provide bespoke and professionally produced content centred around installers' own projects, customers and businesses.
Jordan will travel across the UK, visiting Endurance® Installer Partners to capture high-quality imagery and video of their completed Endurance® installations. The resulting content will enable installers to showcase their workmanship across their own websites, social media, showroom displays and wider marketing activity.
Commenting about the new Content Creation Service, Scott Foster, Group Marketing Director at Endurance® Doors, said: “Our Installer Partners are at the heart of everything we do, and we're continually looking at new ways to help them grow their businesses.
“While many manufacturers provide product imagery and marketing collateral that all of their customers can access, we wanted to go a step further. Our new service offers Endurance® Installer Partners the chance to get completely bespoke, professionally produced content that they can use across a multitude of channels to showcase their expertise. Jordan's role is all about shining a spotlight on the fantastic work that our Installer Partners do every day and giving them content that will genuinely add value to their businesses.
“Every installation has a story behind it, whether that's an exceptional property transformation, a delighted homeowner or an installer who has gone that extra mile. By capturing those stories professionally and turning them into valuable content, we're helping our partners demonstrate the quality of their work, strengthen their online presence and ultimately generate more enquiries.
“It's another example of how we're investing in services that support our Installer Partners beyond simply supplying products.”
As homeowners increasingly research installers online before making purchasing decisions, professionally produced photography of installers' own work, coupled with authentic customer testimonials have become powerful marketing tools. Yet the resources needed to create such content often make this out of the grasp of many installers – until now. The service provides Installer Partners with access to premium-quality content without the time, cost and complexity of sourcing professional photographers or videographers independently, allowing them to enhance their marketing with minimal disruption to their busy day-to-day operations and at zero cost.
Rather than simply focusing on the finished door, Jordan's content will tell the complete story behind each installation. From the craftsmanship and attention to detail demonstrated by the installer, to the customer's experience and the story behind the transformation, each piece of content will highlight the people and expertise behind the finished result.
Selected projects will also benefit from additional exposure through Endurance®'s own marketing activity. This includes case studies, project features, social media promotion and opportunities to be recognised through initiatives such as Installation of the Month.
The launch of the Content Creation Service forms part of Endurance®’s ongoing investment into its Installer Partner programme, providing partners with practical marketing support designed to help them differentiate their businesses, build stronger customer engagement and maximise every opportunity to build their business.
