In the window and door industry, colour has become both an opportunity and a problem.
On one hand, the rise of coloured foiled PVC-U and aluminium systems has allowed fabricators and installers to move beyond white and into a more design-led market. On the other, the sheer volume of available options—particularly with a profusion of trade names for the same colour.
For many customers, the decision process has become slower, more uncertain, and ultimately less satisfying. For installers, this often translates into longer sales cycles and more time spent guiding customers through an overwhelming range of finishes and ‘I’ll wait and see’ non sale.
Elysiam Colour Cast has been developed as a response to this problem.
Rather than expanding the range of available colours, Elysium focuses on careful reduction. It is a curated collection of tones—primarily 38 shades of greys, greens, and architectural neutrals—selected specifically for their performance in real-world environments. These are not colours designed to stand out under showroom lighting, but tones that sit naturally within the built environment, responding to light, weather, and surrounding materials.
The philosophy behind the collection is simple: colour should be considered in context, not in isolation.
To reflect this, Elysiam has been presented not through conventional studio imagery, but within natural settings. Coastal stone, shifting light, and weathered textures form the backdrop, reinforcing the idea that a finish should belong to its environment rather than compete with it. The aim is to give fabricators and installers a more grounded, intuitive way to present colour to their customers.Leading to a quicker sales process.
From a technical standpoint, the system uses a chemically bonded coating process applied to both pvcu and aluminium window trim profiles.Either on your own frames or Armstrong industries fabricated Kommerling pvcu and aluminium alunet bifold. A consistent, durable finish, proven over 10 years.
A branded hardback book removes the friction from the sales process. Instead of navigating hundreds of options, installers can present a focused selection with confidence, knowing that each tone has been chosen for its suitability across a wide range of property styles. This not only simplifies decision-making for the end user, but can also lead to faster conversions and a more streamlined sales experience.
At a time when many in the industry are competing on price or lead time alone, Elysiam Colour Cast offers a different approach—one that prioritises clarity, confidence, and considered design.
In doing so, it reframes colour not as a catalogue of options, but as a finished outcome.
Because ultimately, customers don’t choose from swatches.
They choose how they want their home to look and feel.
John Armstrong, MD Armstrong Industries
