We spend a lot of time in the industry discussing standards, ratings and test results, but less time considering how homeowners actually feel about the products fitted to their homes.
Earlier this year, Ultion commissioned research into women’s perceptions of safety. The findings showed that more than two thirds of women feel less safe outside after dark during winter, while more than a third said they had feared someone was watching or following them to their door. The research also found that 40% of women would feel safer if they did not need to search for keys while approaching their home.
The findings highlight the importance of front door security and the role locking systems can play in improving homeowner confidence.
The research also found that only 21% of women said they felt very confident their front door lock would protect them during a break-in.
According to the editorial, many standard cylinders remain vulnerable to snapping attacks, despite homeowners often assuming all locks offer similar levels of protection.
The article argues that installers and security professionals have a responsibility to help customers understand the differences between standard and high-security locking systems, particularly products that are independently tested against snapping, picking and drilling.
It also suggests that homeowners are increasingly receptive to higher-security solutions when made aware of the potential risks associated with lower-security cylinders.
The editorial concludes that front door security should be viewed not only in terms of technical performance, but also in relation to homeowner reassurance and confidence.
By Alex Dutton, Sales & Marketing Director
