Business Pilot has announced a new partnership with AI sales coaching platform Rilla, giving glazing installers access to powerful new technology that reveals what happens during sales appointments and helps teams convert more enquiries into orders.
The partnership combines Business Pilot's market-leading CRM platform with Rilla's AI-powered conversation intelligence, allowing installation businesses to connect everything that happens before, during and after a customer appointment.
For many installers, improving conversion rates remains one of the biggest opportunities for growth. Business Pilot's latest UK Window & Door Installer Report found that around six in ten enquiries still do not convert into sales, highlighting the importance of making every appointment count.
While Business Pilot provides visibility of the customer journey before and after an appointment, the sales conversation itself has traditionally remained a blind spot. The new partnership changes that by allowing installers to understand exactly what their highest-performing salespeople do differently and use those insights to coach the wider team.
Rilla records and analyses in-home and showroom appointments using AI, providing detailed insights into everything from objection handling and talk ratios to when finance is introduced and how top performers guide conversations through to a sale. That intelligence feeds directly into Business Pilot, giving businesses a more complete picture of every opportunity.
"Generating enquiries has never been the whole story," said Elton Boocock, Managing Director of Business Pilot.
"Our Installer Report showed there is still a significant opportunity for businesses to improve conversion rates. The question has always been why one salesperson consistently converts more business than another.
"Business Pilot already gives installers complete visibility of their pipeline and helps them manage every stage of the customer journey. By partnering with Rilla, we're now giving them visibility into the sales conversation itself, helping businesses understand what drives successful appointments and use those insights to improve performance across the whole team."
Rilla has analysed more than 2.2 million home improvement sales conversations, identifying consistent behaviours that separate top-performing salespeople from the rest. Its data shows that higher-performing representatives ask more open questions, spend more time listening and introduce financing at key points during the appointment, all of which contribute to stronger conversion rates and higher average order values.
The integration also removes the need for advisers to manually record detailed appointment notes. Key information discussed during the meeting, including customer objections, agreed actions and next steps, flows directly into Business Pilot, improving follow-up and reducing administration.
"Glazing businesses invest heavily in generating leads, yet the most important part of the customer journey has often been the hardest to measure," said Sebastian Jimenez, Founder and CEO of Rilla.
"Our partnership with Business Pilot changes that. Together we're helping installers understand exactly what happens during every appointment and giving managers the tools to coach every member of the team using real conversations and real data. That creates more consistent sales performance and helps businesses make better decisions based on evidence rather than instinct."
The partnership is available to Business Pilot customers looking to improve sales performance, strengthen coaching and gain greater insight into every stage of the customer journey.
For more information visit businesspilot.co.uk
