IT and cybersecurity specialist Dufeu IT will return to FIT Show in 2027, helping business owners and decision-makers across the fenestration sector explore AI, automation and cybersecurity through practical advice, live demonstrations and expert guidance.
Returning to the NEC Birmingham from 18-20 May 2027, FIT Show will provide Dufeu IT with a platform to reconnect with existing contacts and introduce its evolving IT, AI and automation services to businesses looking to improve efficiency, strengthen security and make more informed technology decisions.
As businesses increasingly explore artificial intelligence and automated workflows, understanding how to introduce these technologies securely and responsibly is becoming essential. From data protection and access controls to employee training and governance, businesses need the right foundations in place before rolling out AI tools across their workforce.
Dufeu IT will use its return to FIT Show to put these issues front and centre, helping visitors understand not just what AI and automation can do, but how to adopt them in a way that supports their business objectives without overlooking cyber security.
Greg Du-feu, Managing Director of Dufeu IT, said: “AI is creating some really exciting opportunities for businesses, from automating everyday tasks to helping teams work more efficiently. But before organisations start rolling out AI tools to employees, they need to understand the risks, establish the right governance and make sure their systems and data are properly protected.
“We want to help businesses move beyond the hype and understand what AI could genuinely do for them, where automation could make a difference and what they need to have in place to adopt these technologies responsibly.
“Returning to FIT Show gives us a great opportunity to have those conversations face to face, demonstrate what’s possible and help businesses take practical steps towards making their IT work harder for them.”
Whether visitors are just beginning to explore AI, already trialling Microsoft tools or looking to strengthen their defences against cyber threats, the team will be available to discuss their requirements, demonstrate potential applications and identify practical next steps.
The team plans to showcase practical IT support and automation applications through live demonstrations, giving visitors an opportunity to see how technology could be applied to everyday business challenges.
Greg added: “Not every business is at the same stage of its AI journey. Some are already experimenting with tools and automation, while others are still working out where to start. Our aim is to meet businesses where they are, understand their challenges and show them how the right combination of IT support, security and technology can help them move forward with confidence.
“Whether visitors want to explore AI for the first time, improve existing processes or review their approach to cyber security, we want them to leave with practical ideas they can take back to their business.”
FIT Show event director Nickie West said: “We’re pleased to welcome Dufeu IT back to FIT Show for 2027. AI, automation and cyber security are increasingly relevant to businesses across the fenestration sector, and it’s important that our visitors have access to expertise that helps them understand both the opportunities and the responsibilities that come with new technology.
“FIT Show is about bringing the industry together to discover new ideas, share knowledge and have meaningful conversations. Exhibitors such as Dufeu IT give visitors the opportunity to ask questions, see practical applications and explore solutions to real business challenges.
“We look forward to seeing the team return and help visitors understand how they can embrace technology while keeping their businesses secure.”
Dufeu IT will exhibit at FIT Show 2027 at the NEC Birmingham from 18-20 May. Further details about its stand, demonstrations and workshop programme will be announced in due course.
