Six-and-a-half years. That’s all it’s taken for DigitalKOG’s lead generating experts to capture more than 500,000 web leads for long-standing client Conservatory Outlet and its UK network of independent Premium Retailers.
Over that time, the Preston digital marketing agency has managed more than £15m in advertising spend for the UK manufacturer and fabricator of home improvement products.
The campaigns have generated leads through a multi-channel approach, including strategies such as ‘Love your Home’ and ‘Stay at Home’ during the Covid period, with an average of more than 13,500 leads acquired each month.
Momentum has continued, with lead volumes remaining strong through further campaign initiatives developed and executed by DigitalKOG’s LEADOLOGISTS™.
One of the latest initiatives focused on Conservatory Outlet’s exclusive Forté composite door collection following product upgrades that included new hardware, colour options, glass styles and slab designs.
According to Conservatory Outlet, the campaign has contributed to a 34% year-on-year increase in Forté leads, while sales of the premium door range have risen by 61% since launch.
CEO of Conservatory Outlet Manufacturing, Greg Kane, said:
“A 34% year-on-year uplift in lead generation reflects consistent investment rather than short-term activity. These are high-intent enquiries delivered directly to Premium Retailers at no cost to them.
“I must recognise the substantial contribution of our lead generation partners, DigitalKOG, who continue to be a perfect extension of our in-house marketing team.
“Their strategic approach, creativity and ongoing optimisation have been fundamental in driving both the scale and quality of enquiries we’re seeing across the Forté range and other product lines.”
The wider Premium Retailer proposition within Conservatory Outlet’s support package combines protected local territories, tailored digital activity and ongoing sales support designed to help partners convert opportunities into long-term growth.
Richard Manser, owner of 5 Star Windows & Conservatories, said the Forté campaign had delivered strong results for the business.
“We’re seeing a steady flow of targeted enquiries coming into the business, which has led to a clear increase in booked appointments and confirmed sales.
“Having that level of centrally generated demand removes a significant amount of pressure from our own marketing activity and allows us to focus on converting opportunities and delivering for customers.”
Earlier this month, members of the DigitalKOG team attended Conservatory Outlet’s 2026 Sales and Marketing Conference at Old Trafford Cricket Ground, where they shared plans for the future development of the Forté campaign alongside strategic insights for the year ahead.
The initiative forms part of Conservatory Outlet’s wider ambition to achieve £100m in sales by 2029.
Steven Ormand, managing director of DigitalKOG, said:
“Achieving 500,000+ web leads in only six-and-a-half-years is no mean feat and testimony to the robust partnership we’ve built up with Conservatory Outlet from day one.
“Between us, we’ve engineered high-quality enquiries on an enormous scale through a mix of analytical thinking, evidence-based decisions and constant campaign optimisation.
“While proud of what we’ve so far achieved, now we want to build on these results.
“Our focus is firmly fixed on identifying even smarter ways to drive lead generation and revenue growth over the coming years for everyone connected to Conservatory Outlet.”
For more information, visit DigitalKOG
