Eurocell, the UK’s leading manufacturer and recycler of PVC-U window and door profiles, has launched a campaign that brings the market closer to the teams, data and manufacturing know-how behind its key window systems.
At the heart of its ‘There’s more behind our windows’ campaign, Eurocell demonstrates the scale of the work it puts into providing fabricators with the technical detail and knowledge they need in an evolving regulatory and build landscape.
Running from October onwards, the campaign is raising awareness of each part of the business that shapes a Eurocell window, from the drawing office and technical team to Eurocell Grow and the company’s recycling plants.
Eurocell has delivered more than 440 CPD hours in the past six months, built a U-value calculator underpinned by 10,000 data points validated over two years, and has a technical team with over 100 years’ combined experience in window systems.
Rather than promoting a single product, the campaign brings together the services fabricators can draw on every day. It starts with listening: responsive technical and marketing teams work alongside customer care staff who get to know each fabricator’s operation in detail, so support is shaped around how that business runs.
Through Eurocell Grow, its partner programme, fabricators can tap into training, showroom support, and specification and design help, alongside a partner portal offering marketing imagery, video and lead generation support to help them win and keep more work.
On the technical side, Eurocell’s team provides more than 3,000 hours of drawing office support a year. In 2025 it produced over 500 CAD drawings and more than 250 BIM files, and handled 971 thermal requests and 507 wind load requests, covering well over 1,000 individual thermal calculations and more than 1,000 windows evaluated for wind loading.
Eurocell’s profiles are also designed as complete systems. Logik, for example, offers matching casement windows and French doors, so a whole project can be specified from one coordinated range.
Sustainability runs through every stage. Eurocell profiles are made and recycled in the UK through the company’s own closed-loop recycling operation, and its Modus range uses Neovyn PVC, which carries lower emissions than the European industry average and helps fabricators cut Scope 3 emissions across their supply chain. In 2025, Eurocell processed more than 36,000 tonnes of recycled PVC-U at its plants in Ilkeston, Derbyshire and Selby, North Yorkshire.
The campaign comes as fabricators prepare for the Future Homes Standard, which from March 2027 replaces the generic standard window calculation with U-values for the actual size and configuration of every window in a new home. That shift makes accurate data, and technical support able to turn it around quickly, more valuable than ever.
Phil Parry, Profiles Commercial Director at Eurocell, said:
“When a fabricator chooses a system house, they’re really choosing the people behind it. ‘There’s more behind our windows’ is our way of showing what that means at Eurocell: the technical team running the calculations, the sales and marketing teams creating a partnership, and the recycling operation closing the loop here in the UK.
“The next eighteen months will ask more of fabricators than any period in recent memory. Our job is to make sure they never face that alone, and that every frame they make from our profiles is backed by data and advice they can trust.”
